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LAUNCH OF BEST BUSINESS IDEA CONTEST
26TH (Wednesday) April 2006, 5.00 P.M. – 6.00 P.M.
MULTIPURPOSE HALL, DEPARTMENT OF ATOMIC ENERGY (DAE) TOWNSHIP PUDHUPATTINAM, KALAPAKKAM
Report on the Flag Off of the “Best Business Ideas Contest” in 6
tsunami affected villages of
Kovalam, Semmencherry Kuppam, Uyalikuppam, Pudhupattinakuppam, Pudhu Nemmeli, and Panayurkuppam situated in coastal Kancheepuram:
BYST in partnership with the Standard Chartered Bank, the International Labour Organization
(ILO) and with support from the office of the State Relief Commissioner & the Kancheepuram
Collectorate formally launched the contest for the youth in the villages of
Kovalam, Semmencherry Kuppam, Uyalikuppam, Pudhupattinakuppam, Pudhu Nemmeli, and Panayurkuppam.
The flag off program was attended by 450 participants hailing from 6 villages, committee
members/mentors & resource persons from BYST, Officials from Government department and
Non-Governmental Organizations. They were bussed by 8 buses into the venue from villages
and BYST Chennai Office.
The dignitaries who participated in the flag off were:Mr. N. Krishnan, Chairman,
Steering Committee, BYST & Managing Director, BGTS India Pvt. Ltd.; Mr. T. T. Ashok, Chairman, CSR Sub-Committee, CII & Managing Director, Taylor Rubber Pvt. Ltd; Ms. Susamma
Varghese, National Project Coordinator, Bureau of Workers Activities, ILO; Mr. N Murali, Head,
HR Risk Management, Standard Chartered Bank; Mr. Prashant Thakker, Head, Priority Sector & Micro
Finance, Standard Chartered Bank; Mr. R. Santhanam I.A.S.,Tamil Nadu State Relief, Commissioner;
Mr. T. Victor Joseph, Chairman, Entrepreneur Selection Panel, Bharatiya Yuva Shakti Trust;
Mr.Kamlesh, Successful BYST entrepreneur and Mr.Krishnaswamy, Mentor, BYST & Managing Director,
Mithraa Engineering.
Mr. Krishnan, Chairman, Steering Committee rendered the welcome address. In his speech, he gave
a brief overview on BYST and the Best Business ideas Contest. Mr.N.Murali, Group Head, HR Risk
Management, Standard chartered Bank, who spoke next, informed the gathering on the role of Standard
Chartered with regard to rehabilitation of the Tsunami - affected in the villages of Semmencherry
and Uyalikuppam. Mr.Kamlesh, BYST entrepreneur, described his experience as an entrepreneur and
encouraged the villagers to think of entrepreneurship as an option. Mr.Krishnaswamy, Committee
member, BYST and MD, Mithraa Engineering, described his experience as a mentor and informed the
gathering on the satisfaction of being of help to the growth of an entrepreneur.
Mr.T.T.Ashok, Chairman, CSR Sub-Committee, CII & Managing Director, Taylor Rubber Pvt. Ltd
highlighted the challenges in entrepreneurship and quoted examples of famous entrepreneurs
such as Bill Gates, Narayanamurthy and Dhiru Bai Ambani. He cited instances on hardships faced
by them and how they have overcome to reach greater heights. He motivated the villagers to
participate in this contest and thereby orient themselves to entrepreneurship as an option.

Ms.Susamma Varghese, National Project Coordinator, Bureau of Workers Activities, ILO, who spoke next
talked about the unemployment problem and espoused that entrepreneurship, could be the real key to
address the problem. She informed the gathering on the Incense Stick unit run by ILO and said that
Business ideas contest would help the villagers to come with good business ideas
Mr.Prashant Thakker, Head, Priority Sector & Micro Finance, Standard Chartered Bank described the
plans of Standard Chartered for micro financing and the perspective of the bank with regard to
micro-entrepreneurs.
Mr.Santhanam, Tamil Nadu State Relief Commissioner, in his
address congratulated BYST for coming up with such an initiative. He said that there was no
constraint for the villagers in terms of ideas or money; it is only the lack of guidance in the
form of mentoring that is acting as a constraint. He said that the response to this contest would
help in taking it forward to all the other villages affected by Tsunami
Mr.Santhanam distributed the contest forms, collection boxes and banners to
a Village coordinator and other dignitaries also distributed it to the Village coordinators.
Mr. Victor Joseph rendered the formal vote of thanks, which was, followed with Hi Tea.
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